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Thursday, November 13, 2008

Going the other way 



If you read our post earlier this week about the difficulties the Yankees are having selling luxury boxes and the highest priced of their exorbitant season tickets then the title of this post will make perfect sense. The Yankees who are moving into their new stadium next Spring are jacking the prices and screwing the little guy. Two franchises are going the other way in different manners.

The Boston Red Sox are holding the line on their ticket prices, albeit for the first time in 14 years. Still, the Red Sox chief sales and marketing officer, Sam Kennedy, sounds like he gets it. Here he is quoted in the Boston Globe, "We do not want to be the ballpark of the rich and famous." The Red Sox took this position despite 469 consecutive sellouts and a waiting list of over 7,000 for season tickets.

The other franchise, the hapless New Jersey Nets did them one better. In a plan that we could hardly like better if we had thought of it ourselves, the New Jersey Nets basketball team will give unemployed fans who submit their resumes to the Nets Job Bank up to four free tickets, plus access to a Nov. 22 career fair at their home arena and distribute applicants' resumes to the team's corporate sponsors. Brilliant! Now all they need to do is find Vince Carter a job. (Up to 1,500 total tickets will be available.) Fans that are seeking jobs can sign-up at www.njnets.com and should email their résumé, former employer, contact information, and career field of interest to the Nets Job Bank at jobbank@njnets.com.

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