Wednesday, January 14, 2009
Yankees ticket follow-up
The Clarion Content warned weeks ago that the Yankees were having trouble selling the most expensive tickets and the luxury boxes in the new Yankee Stadium. This continues to be a major problem. The recession and the crushing of the lower Manhattan investment banker community have hit the Yankees hard. The Clarion Content smiles at the thought of the Yanks money people, especially Randy Levine, getting their comeuppance.
The Yankees however are not sitting on their bums taking it lying down. The Yankees have hired Prudential Douglas Elliman, a well-known Manhattan residential real estate brokerage to help sell the luxury boxes and über-expensive tickets. Über-expensive, you say? How's about seats (not boxes) that range from $350 to $2,500 per game. Oh well timed, Mr. Levine, nothing says recession friendly like 20 game ticket packages that cost $100 grand for two seats. Brilliant. We're sure the fans will be in a sympathetic, generous mood towards the $500 million trifecta of free agents, Sabathia, Teixeira and Burnett while they are getting shafted on ticket prices. Well done. The Yankees refuse to release data indicating how ticket sales from this year compare to last year.
Read more here in the New York Times sports section.
Labels: baseball, sports, Sports Economics
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