Clarion Content

The Proctor and Gamble company, makers of the Gillette razor, have elected not to renew their advertising ties with Tiger Woods going forward. Gillette said Thursday it was phasing out "Gillette Champions" marketing campaign, which featured Tiger amongst other athletes. Despite ditching Tiger and the ad campaign, Gillette did elect to retain tennis player Roger Federer, international NHL star Alex Ovechkin and the Yankee captain Derek Jeter, for new local marketing campaigns.

Labels: golf, Sports Economics