We were noting for you earlier in the week here
the dramatic decline in sports' corporate sponsorships and advertising dollars. We saw one more the other day. General Motors is canceling its contract to be the Yankees automotive sponsor next year. The Yankees, however, are not the Pirates and New York isn't Pittsburgh
. They have replaced G.M. already, according to Yankees chief operating officer Lonn Trost in ESPN.com
, "Toyota and Audi will take over as the club's auto sponsors." Interesting that they found two non-American car companies to work with.
Labels: baseball, Sports Economics