Saturday, November 07, 2009
The clever new Verizon campaign, "There's a map for that," has drawn a lawsuit from the mocked competitor, AT&T. Verizon's slogan is a cutsie play on AT&T and Apple's tag line, "There's an app for that," which refers to the iPhone and its endless array of independently designed applications. And while the applications are phenomenal, Verizon has correctly chosen AT&T's area of vulnerabillity with its ads, coverage.
Verizon's map shows that AT&T's coverage while great if you are in SoCal, Silicon Valley or the New York metropolitan area, fades badly once you get outside of those urban centers. Don't count on AT&T's service to keep your laptop connected to the internet as you travel across the country, to the beach or to a SEC football game. The AT&T coverage map has huge holes.
Now AT&T's lawsuit is premised on the idea that coverage map Verizon shows is based on 3g covergae, not standard cellular coverage, but as PC World points out, that is where the cellphone paradigm is heading, mobile computing devices. And AT&T's signature product, the one with the app for that, the iPhone, is already there, so 3g coverage, or lack thereof, is absolutely a relevant critique. AT&T only draws attention to their lack of coverage through this lawsuit. AT&T marketing claims that it has the 'fastest 3g network', but how relevant is that to those who live where AT&T has no 3g service.
Read more here.