Clarion Content

The last time the Nielsen's were updated this was a cutting edge color TV

A savvy, local, Durham painter made an interesting comment to the Clarion Content's editor the other day. He said that he thought this might be the highest rated Super Bowl ever. The analysis behind his argument was tight. The mid-Atlantic Snowmageddon snowstorm guaranteed a huge chunk of the country is a captive audience. It also means that in that region far fewer folks will be watching collectively at sports bars and other peoples' houses.

Long time readers of the Clarion Content know that we have been highly critical of the Nielsen ratings for ages for just this reason. The Nielsen's are a monopoly and have not been pressed to get better. This flaw has existed for ages and they have ignored it. The biggest television spectacles and especially sporting events tend to be watched collectively, the Oscars and the Super Bowl are the classic examples. The Nielsen's in no way account for this. They continually underrate the viewing audiences for these events by counting television sets, not eyeballs. They do not account for sports bars. The Nielsen's are wildly wrong during the NCAA tournament and every Sunday of the NFL season.

We agree with our local painter, this Super Bowl could be the highest rated Super Bowl ever by Nielsen. But will that really mean more people watched it?

Labels: Predictions, television