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Wednesday, October 15, 2008

Obama and new approaches 

Ah, would that this post were about a brilliant new approach to politics, unfortunately it is about a savvy new approach to political advertising. Senator Barack Obama's campaign has become the first presidential campaign to place ads in video games. ("No McCainiacs, he didn't put them in Grand Theft Auto IV.")

The ads are on virtual billboards and other background items within X-Box Live, internet enabled and connected versions of games. In Obama's case, ads will run in games by the popular EA Sports company, including Madden '09. The goal, according to the EA sports folks, is to reach the coveted 18-34 male demographic.

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