Clarion Content

When you read that tag line, "Advertising gets worse," ask yourself, is your first instinct to say, "I can hardly believe that..." Well, if so, you are not alone. Advertising is a grotesquely pervasive and invasive presence in American life. Technology has exacerbated the situation, graduating from concepts like the Nielsen's to the Facebook Beacon.

Now comes one of the eeriest new advertising technologies in the Clarion's memory!! Sonic beams!! Sounds like we must be kidding, right? But no, see this post from a Brooklyn Blogger. Adapted from military technology, billboards (specifically in New York City, on Prince Street, between Mulberry and Mott) are shooting sonic beams of ultrasound waves to targeted areas on the sidewalk below. Think you are hearing voices in your head? Maybe. Maybe it is just an ad.

Labels: Pop Culture, technology