Friday, November 09, 2012
#FashionDriveBy November 2012 : Damsels in Durham
First Edition, Cady Childs' line, had its true premiere at the DTown ReFASHIONED show back in July. Her inspiration behind the styling and creations of this shoot were the hauntingly heartbreaking faces, silhouettes, and wardrobes of the silent film stars of the 1920s, their sensual fabrics contrasted with stark, harsh lines, perfect hair waves, and heartshaped lips. Their overly expressive faces showing every action and happening twice as dramatically as we would in film now makes for an air of incidental glam that was best captured in that time, when the actors only had their faces and motions to truly tell the story between quote captions. But instead of implying their sensuality and femininity meant needing a man to come to the rescue, we wanted our damsels to flip the script, and escape from distress on their own accord.
Thanks to The Real Laww for being our DURM styled bandit, HT Jewelry for the accessories, and of course, the eye behind the lens that makes all our visions come together, the photographer, Jessi Blakely of Jessica Arden Photography.
Labels: Art, Cady Childs columns, Durham, Fashion, Fashion Drive-bys, Pop Culture
Wednesday, October 31, 2012
#FashionDriveBy Teaser: Fall 2012
Clothes and makeup were designed by First Edition, the refurbished style project created by our own Cady Childs. The shoot also features jewelry by Hannah Trogdon, and a bandit-style cameo from The Real Laww. All photos by Jessica Blakely of Jessica Arden Photography.
Labels: Durham, Fashion, Fashion Drive-bys
Wednesday, October 17, 2012
Fashion Drive-by: Damsels and the Laww-preview
Jessica Blakely shoots The Real Laww
Photo credit Tom Berhendt
Creative Director, Cady Childs, designed and created the ladies' style, for her clothing line, First Edition, which received such raves at the Durham fashion show, reFASHIONED.
Inspired by old black white movie visions of damsels in distress, but wanting to flip the patriarchal script on its head, the Clarion Content team set out. The spooky late afternoon light was perfect. Halloween and Fall felt right around the corner.
We strove to highlight, as we always do in our Fashion Drive-by's, how ephemeral and constructed the line is between high and low culture, safe and unsafe Durham. We want to take familiar scenes of Durham and re-envision them. We want to use real people as models. We want to shoot them in affordable fashions. We want to surprise you with what you will see, if you take a second look.
The teaser shots are coming soon, all photos were taken either at The Cordoba Center for the Arts in the Goldenbelt Complex or along the Fayetteville Road-Elizabeth Street corridor.
For a second look at some of our previous Fashion Drive-by projects shot on location in the secret gardens of Trinity Park, inside some of our fabulous night spots, in Watts-Hillandale, in Lakewood and on the Bull City Connector, click here. (and scroll down)
Photographer Jessi Blakely of Jessica Arden Photography, Creative Director, Cady Childs and the Clarion Content's Fashion Drive-by prints and framed photographs are for sale here.
They are also currently on display in the Lars Oliver Salon at the West Village, 604 Morgan Street.
Labels: Art, Durham, Fashion, Fashion Drive-bys, photos, Pop Culture
Friday, August 31, 2012
Fashion Drive-by: on the Bull City Connector
To recognize the spirit, the vitality, and the importance of public transit, we wanted to shoot some of our fashionable Durham men, fully styled, riding the bus, in operation, a Fashion Drive-By on the Bull City Connector. We have a FREE bus, people. Cities this size, this culturally fly, don't have free public transportation. Surely, not in America. Oh, but yes, here in Durham.
The route wraps around downtown, Golden Belt, old west Durham, Erwin Road, Northgate Park, and a bus comes by each stop about every fifteen minutes. A free ride to downtown on a Friday or Saturday night? Sure, we'll take that.
Our wardrobe partner for this Fashion Drive-by, #FashioninTransit was Vert & Vogue, the environmentally conscious, gorgeous, high-end boutique located in Brightleaf Square. This shop features both women's and men's wear, but is one of the only boutiques in the area with such an amazing selection of men's clothing. It is no wonder they have won the Indy Weekly's Best Men's Clothier award, three years running. They carefully and personally select every item that comes into the store from their fashion partners, the result is unmatched quality.
Vert & Vogue and our Creative Director, Cady Childs, channeled a late sixties, laid back look with modern twists, like Raleigh Denim jeans and pants, handmade belts by De Palma and Tanner Goods. The hair styling was done by Emma Frink and Christina Pelech of Rock Paper Scissors.
And, of course, you may recognize our models: Cody Tyler, the face behind, Totes Codes, which hosts some of the best events and DJ'd parties in the hip Durham clubs, The Pinhook and The Bar, Joe Hall of Hammer no More the Fingers, and Jolo, and Ned Phillips, the filmmaker who created Lila's "Heart to Heart" and HNMTF's "Kilowave" videos along with Jessi Blakely of Jessica Arden Photography (who also is the photographer behind the Clarion Content's #FashionDriveBy movement).
Durham, the degrees of our separation just keep getting smaller and smaller.

Cody Tyler of TotesCodes, seen above, wearing a Steven Alan shirt, Raleigh Denim pants, and his own bullet casing necklace. Shirt and pants available at Vert & Vogue.
Joe Hall of Hammer No More Their Fingers, wearing a Steven Alan shirt, available at Vert & Vogue.
Joe will be performing his solo project Jolo, Thursday, September 20th at The Pinhook, along with long lost Durham favorite, Violent Dreams.
Cody Tyler, an event promoter, coordinator, and, oh yeah, art teacher, will be hosting his second annual DURTYQUEER dance party on Friday, September 28th, also at The Pinhook.
In Durham and on the bus, work doesn't stop for Fashion shoots, it just keeps on rolling.
And one more thank you to all those who made this shoot possible.
Jessica Blakely aka Jessica Arden Photography
Cady Childs, Creative Director
Vert & Vogue, special thanks to Tessel
Emma Frink and Christina Pelech and Rock Paper Scissors
Margaret McNabb and the Durham Convention and Visitors Bureau
Lauren Parker and Go Triangle.org
Cody Tyler, model
Ned Phillips, model
Joe Hall, model
Eric Waters, coordination and staging assistance
Ashlie White, second shooter
Seth Felder, videography
Labels: Art, Durham, economics, energy policy, Fashion, Fashion Drive-bys, photos, Pop Culture
Saturday, August 18, 2012
Fashion Drive-by: The Intern
Bohemian Redneck style
Models Giulia Lopomo and Emily Butler. All clothing and accessories from the Gypsy Witch Collective. Hair by Angela Goldman and Kara Pezzimenti.
At Clarion Content, one of our favorite things about Durham is our city culture mingled with the neighborhood feel of a small town. One way that theme reoccurs is in the degrees of separation rule. The standard saying calls it the "Six degrees of separation rule." In Durham, even with more than 230,000 residents, normally there is no more than about two and a half degrees of separation.
Our summer Fashion Drive-By, shot by Katie Davidson, intern extraordinaire, is a prime example of what the culmination of such a tight knit creative community can result in.
Ms. Davidson came to our attention at the grand opening of Liberty Arts new location; at the Cordoba Center for the Arts. Liberty Arts, friends of the Clarion Content, is non-profit artist collaborative sculpture studio and foundry, and it just so happens we were speaking with a member of their board, when up walked a beautiful, statuesque, strawberry-blonde haired woman.
Ms. Davidson, Katie, as she introduced herself, was a soon to be graduating senior at Durham Academy. She won the Senior Photography Award there, and has been interested in fashion and photography since childhood. She needed a place to do her senior year internship, had heard of the Clarion Content, and sought us out. It sounded like a match made in heaven.
So step one, Durham-style, turn around at a grand opening of a fabulous artists' studio and bump into a talented, driven, youthful photographer who wants to work with our team.1
Giulia Lopomo and Emily Butler top photo; bottom photo, Emily Butler
Step two, in our it is barely two and a half degrees of separation in this town, the Gypsy Witch Collective. True, they are based in
Gypsy Witch Collective is three young women, River Takada-Capel, Andrea Iacobucci, Buffy Maske, combining their iconic and unique styles to create a collection of up-cycled clothing, jewelry, and accessories. The theme of this Fashion Drive-by is "Bohemian Redneck." Much like the shoots themselves, in which we seek to highlight the often arbitrary contrasts and interplay, between high and low fashion, high and low culture, here in Durham, we find that they, like the fabric of our town, are interwoven, inseparable.
Everything Gypsy Witch creates is made from found, second-hand materials, and reads like a high-fashion editorial piece. It is something so rarely successfully executed in the remade fashion world, yet they pull it off over and over again. Tie-dyed fabrics, fringed tops, and studs work with the collective’s one of a kind, hippie couture inspired jewelry.
The fabulous duo of Angela Goldman and Kara Pezzimenti styled the models hair into edgy, modern plays on classic ponytails and braids. What better way to embrace our southern soul than taking the girls into the country to get a little bit more rock and roll? Shot on location, at a gorgeous farm on Lawrence Road just outside of Durham, at the home of Ms. Davidson’s close friend, Maggie Coates,3 we couldn’t have asked for a more whimsical but genuine spot.
The true definition of 'bohemian' is malleable and in the eye of the beholder. It therefore can refer to many strands of time, many of the alternative ways artists have looked at the world, usually it signifies coming from an outsider or unconventional viewpoint.
The result of so many creative partners in the melting pot of our Fashion Drive By’s is they are only getting better and better. Durham, we're grateful! We could not do it without you. Be on the look out for our shoot on the bus, The Bull City Connector, in these pages soon.
Feast your eyes on these beauties. Models Emily Butler and Giulia Lopomo. All clothing and accessories by and available for sale from the Gypsy Witch Collective. All photos by Katie Davidson.
Trouble and fun live right next door.
On the road back to Durham.
See even more photos here on BWPW photo4.
Notes
1Durham culture rocks. Durham is dank.
2Correction. Correction. The Gypsy Witch has moved to Durham.
3There are those two and a half degrees of separation again, this time providing us with a sweet location to shoot.
4BWPW Photo graciously served as our second shooter on this Fashion Drive-by.
Labels: Durham, Fashion, Fashion Drive-bys, photos
Wednesday, August 08, 2012
Fashion Drive-by: Fashion in Transit---Preview
Want to see something at the Nasher?
What about an event at Goldenbelt?
Perhaps get a drink and listen to some tight grooves at the Pinhook?
Or have a $1 PBR on Monday at the James Joyce?
Or anywhere and everywhere in between and then some. Free. Pull the cord, the Bull City Connector will drop you off where ever you want.2
Yesterday, they let the Clarion Content team, photographer, Jessica Arden,3 and Creative Director, Cady Childs4 hop aboard the bus to photograph a fashion shoot, the latest of our Durham Fashion Drive-by series. We mingled with the public.5 The drivers, especially our pal Medoza, were amazingly accommodating, able to get their passengers to their appointed destinations on time and keep up with our photographic needs and desires.
We can't wait to show you the whole thing...but in the meantime can we whet your appetite with a preview?
Models from left to right, Cody Tyler of Totes Codes parties and events, director, Ned Phillips, aka the Cozmik Gangsta of the ODD crew, and musician Joe Hall of Hammer no More the Fingers and Blanko Basnet…
Amazing men's clothes from Vert & Vogue.
Special thanks to the stylists at Rock, Paper, Scissors Salon and Gallery for their work with the model's hair.
Notes
1It is our contention that the bus is an important public good and a social justice issue. In this day of modern transportation and therefore distance, people need cheap options to travel to work.
2Seriously, for more than fifty Durham restaurants, bars, clubs, art spaces and more, the Bull City Connector's service is just about door-to-door.
3This was a physical shoot, can't wait for the behind the scenes footage. Ms. Arden must be doing her pilates, because it was circus act to keep a steady base to shoot from while winging around corners, stopping at traffic lights and otherwise having the floor move beneath her feet, as the wheels on the bus went round and round.
4Managing three models, nine outfits, in the drizzle on a moving public bus while coordinating with three PR people, two videographers and three photographers; a veritable whirlwind, Ms. Childs was unbelievable. This all after coming off of working the fabulous soft opening at Durham's newest hot spot, Mateo Tapas.
5It wasn't quite this packed.
Labels: Duke, Durham, ecology, economics, Fashion, Fashion Drive-bys, Politics
Monday, August 06, 2012
Fashion in Transit: the Bull City Connector
The Clarion Content is stoked to support the bus.
We are delighted to live in the kind of city that supports the bus. Free municipal bus routes are a fantastic public service. The bus is an old, school kind of throwback idea. It hearkens to an era when people knew their neighbors and front porch culture dominated.
The practical personal benefits of taking the bus are legion, from decreasing the propensity to drive drunk, to saving on gas, to safety. The societal benefits of taking the bus are extensive, too. The list includes decreased pollution and traffic congestion, less need for public parking and hence more open space. The bus encourages a pedestrian culture that helps local business. People walk when they get off the bus.
You should take advantage of the wonderful, free, Bull City Connector bus any and every chance you have. It hits all the spots on Main Street, it is a great way to get out to the Scrap Exchange, Liberty Arts, the Cordoba Center for the Arts, Goldenbelt, American Tobacco and more.
And while the bus makes sense every day, tonight we have a special opportunity for you. Do you want to be an extra in a fashion shoot? Would you like to highlight how easy it is to get to your place of business by Durham's free bus?
Then join the Clarion Content and our fabulous Fashion Drive-by team, photographer, Jessica Arden, and Creative Director, Cady Childs tonight at 6pm along the Bull City Connector route.
We are shooting our latest Fashion Drive-by. We will be photographing on the bus with the amazing fashions of the Independent's Men clothier of the year, Vert & Vogue.
We will be highlighting business along the route. Hoping off at stops to take pictures. There will plenty of opportunity for by-standers and patrons of your establishments to become extras. Wave at us through the windows of the bus and you may end up in the background of a high fashion shoot.
We would like to offer our special thanks to the good folks at the Bull City Connector and the Durham Convention and Visitor's Bureau who reached out to the Clarion Content about making this happen.
Labels: Duke, Durham, ecology, energy policy, Fashion, Fashion Drive-bys, infrastructure, Politics
Tuesday, July 31, 2012
Fashion Drive-by: Fashion in Transit
We will have our usual superlative Fashion Drive-by team, photographer, Jessica Arden, and Creative Director, Cady Childs.
The Clarion Content is stoked to support the bus.
We are big believers in the ecological and communal returns of mass transit. The bus has so many rewards. There are obvious benefits; saving on gas, no parking issues, being able to knock back a tipple or two without driving. And there are subtler benefits; meeting your neighbors, understanding the geography of our community, the positive feeling of having played a part in reducing pollution and waste, helping push the mass transit mindset.
The Clarion Content is proud to be in and of Durham. We make a concerted effort to support the green1 in our community and we believe Durham does the same.
Notes
1We like green initiatives, ideas and projects of all ilks. If we are missing out on yours, please send it our way! Info@ClarionContent dot com. All one word dot is the symbol "."
Labels: Durham, ecology, Fashion, Fashion Drive-bys, infrastructure, Politics, Practical Advice, vehicles
Wednesday, May 30, 2012
from the Fashion Drive-by Art Show
As many of you know, we spent a year looking at the high and low contrasts of Durham. How can the same Durham that other members of the Triangle area defame be the artistic cultural center that outsiders are positioning as the new Brooklyn or Austin?
There is a kernel of truth in most stereotypes somewhere, and the facts remain, as we have stated many times, Durham could not be what it is, without having been what it was. The cultural melting pot that is burbling and artistic flowering that is blooming in Durham never could have happened in the plastic strip malls of Cary. Our brick city, and its cultural stalwarts, maintained through an era of blight. We are the beneficiaries.2
The Clarion Content is extremely grateful to Danielle Riley who took these photos of our event. It was as much fun as it looks like, maybe more.
See you next time??
Chinese lanterns, a Cady Childs inspiration
Photo credit, Danielle Riley
The star of the show, Jessi Blakely aka Jessica Arden
....................................And from the Cordoba Center of the Arts; Mr. Julio Cordoba
Photo credit left, Danielle Riley; Photo credit right, Jessi Blakely
A full, fun-filled room of Durham glitterati
Photo credit, Danielle Riley
RoSean Alexander of LiLa takes in the art
Photo credit, Danielle Riley
Jen and Dain of Dain's Place
Photo credit, Danielle Riley
One of the Secret Gardens' models
Photo credit, Danielle Riley
A triumph for Jessi Blakely and the Clarion Content team
Photo credit, Danielle Riley
Our publisher with local bon vivant and sculptor, Jackie MacLeod
Photo credit, Danielle Riley
Tony Waldron3 who brilliantly painted the door of The Platform
Photo credit, Danielle Riley
See even more photos here.
Notes
1A cast of many hands helped us decorate the space under the direction of the inspired Cady Childs. The before pictures tell the tale.
2This legacy is part of why The Platform was such a perfect space to hold the show.
3Full length feature on Mr. Waldron coming soon.
Labels: Art, Durham, Fashion, Fashion Drive-bys, photos, Pop Culture
Tuesday, May 29, 2012
Fashion Drive-by: The intern
To that end, here at the Clarion Content, we make no discrimination on the basis of age when seeking to work with the best and most creative people we can. To move from the general to the specific, our fabulous new intern, Katie Davidson, is a senior at Durham Academy. She just won an award as the most outstanding photographer in the school. When you see her work in a few short weeks, you will know why...We are delighted to have her on board!
Seeking to give talent a platform, we offered Ms. Davidson the opportunity to channel her own Durham vision, by photographing her own Fashion Drive-By.
As always, we used local Durham models, partnered with local Durham fashionistas and shot the photos locally. Below you will find a little behind the scenes teaser from this latest Clarion Content Fashion Drive-by.
We collaborated with River Takada-Capel of Riverbasin Outfitters and the Gypsy Witch Collective out of the dtownMARKET in Durham to get the splendid, reworked clothes the models are wearing. The models went wild for these outfits and looks. Our amazing Creative Director, Cady Childs, worked with Ms. Davidson to channel the "Bohemian Redneck" theme. The outstanding team of Angela Goldman and Kara Pezzimenti combined to style the model's fabulous hair.3
This shoot will blow you away. In the meantime, here are some behind the scenes sneak peeks of Katie and her models.

Photo credit for behind the scenes shots goes to Scenes from my Lunch Hour.

Photo credit for behind the scenes shots goes to Scenes from my Lunch Hour.
Check out even more photos of the shoot here at Scenes from my Lunch Hour.
Notes
1As the editor is fond of saying, tell me how long you are going to live and I will agree that your age has become relevant.
2These photos are from our collaborating partners at Scenes from my Lunch Hour.
3The effort and ideas for hair were so spectacular we have a whole separate article pending about the amazing stylists, Goldman and Pezzimenti, and their upcoming endeavours.
Labels: Durham, Fashion, Fashion Drive-bys, Pop Culture
Sunday, May 20, 2012
Fashion Drive-by #4, Secret Gardens
To highlight this sense of freedom and getting away from our cares and worries, we attempted to gaze through the eyes of teenagers, the time when, more so than ever again, a new wardrobe can literally change your life. Our Spring Fashion Drive-by is built around the pastel tones that this season we’re seeing all over runways, fingernails, eye shadow pallets, and accessories. The lady’s wardrobe was provided by Dolly’s Vintage, one of Durham’s top spots for great quality, classic and timeless vintage at amazing prices. Dolly’s Vintage is rumored to have been visited recently by designers from Victoria’s Secret, who stopped and picked up tons of pieces for inspiration.
Stylist Angela Goodman created the fashion forward and fairy tale ready hairstyles seen on models, with makeup and wardrobe styling by Cady Childs. Our ethereal vision set in some of Trinity Park’s fabulous private gardens, features some of this season’s best trends. The photos were captured by Jessi Blakely, the Clarion Content’s lead photographer.

Where in Trinity Park you say?
The three shots above come from where we started our secret garden adventure, at what is affectionately known in Durham circles as "The Pink Castle." It is one of the 'Faculty Row' houses built by Trinity College in 1891. According to our friends at Open Durham.org they were orignally built on campus. But, "The Pink Castle' which is formally known as The Crowell House, was moved intact from the campus to Watts Street in 1916. Open Durham notes three other 'Faculty Row' houses were also moved. Read more here.
A photo of the pink castle aka The Crowell House snapped by an amateur photog.
From Watts Street to Markham
Our second house was host to a wedding in its garden only last month, mere weeks after our shoot. The Ralph and Lucile Rogers House on Markham Avenue was built in 1935. Ralph Rogers succeeded his father as owner and pharmacist of the Rogers Drug Company. He also served Durham on the Downtown Commission in the 1960s. Open Durham reports he relocated to West Markham from a more modest abode at #405 Oakwood Avenue.
See even more photos from this fabulous shoot in Trinity Park's Secret Gardens at our Fashion Drive-by Art Event, tonight, Saturday, May 19th, 5.30pm-9pm, at the Cordoba Center for the Arts, "The Platform,", #923 Franklin Street, Durham.
Labels: Durham, Fashion, Fashion Drive-bys, photos, Pop Culture



















